Consumer conference 2015

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How we became goods and what lies ahead

The Estonian Consumer Protection Board, the Estonian Chamber of Commerce and Industry, and the Representation of the European Commission in Estonia are organising the fourth conference on the development of the consumer environment. This year’s conference will focus on the topics of big data, consumer education and the consumer environment of the future. The European Commission Consumer Rights Awareness Raising Campaign will also be launched at the conference. The conference will be held on 14 May 2015 at Swissôtel Tallinn. The conference will be led by Henrik Roonemaa.

The continuous development of technology has an increasingly growing impact on consumerism, privacy and attitudes towards it. Almost every single action of a person is sought to be recorded and interpreted into valuable data. At this year’s conference we will focus on the aforementioned topics and attempt to answer questions such as what is the data used for, how do entrepreneurs benefit from it and what are the bottlenecks for the consumer. We will also debate on what changes need to be made in the educational system to prepare consumers for the changing consumer environment.

Click HERE to see the conference programme. 

Previous registration is required!

The objectives of the conference are:

  • To discuss the topic of the consumer’s footprint in the database of a vendor;
  • To highlight the best practices of using big data and its benefits for entrepreneurs;
  • To discuss the impact of data collection and consumer opportunities;
  • To give young people the opportunity of debating on the topics regarding the future and privacy;
  • To look into the future of the consumer environment;
  • To discuss how schools could keep up with real life i.e. what does the school of the future look like.

The target group of the conference are enterprises active in data processing, e-vendors, large enterprises, information technology and telecommunications enterprises, banks, insurance undertakings, policymakers, and other state authorities, educational and training institutions and associations as well as all others interested in topics regarding the consumer environment and the development of entrepreneurship and consumer rights, in particular, regarding data collection risks, problems and possible solutions for the future.

The conference will be in Estonian and is free of charge.

The conference is part of the Estonian ICT Week 2015.  

Registration and more information:
Anne-Mai Helemäe Anne-Mai [dot] Helemae [at] tarbijakaitseamet [dot] ee