Consumer conference 2018
The Estonian Consumer Protection Board, the Estonian Chamber of Commerce and Industry, and the Representation of the European Commission in Estonia are organising the seventh conference on the development of the consumer environment. This year’s conference will focus on the topics of geo-blocking regulation, subscription traps and fake reviews, content marketing and advertising in different social media channels.
The conference will be held on 1st of June 2018 at SpaceX Tallinn (Keevise 6). The conference will be led by Madis Kimmel.
Click HERE to see the conference programme.
Previous registration is required! Registration deadline is 25th of May 2018. Click here to submit your registration.
Half of the small and medium-sized enterprises in the European Union use the Internet to sell their goods. So far, there have been three main problems for consumers: the IP address is in the wrong country, the e-shop does not accept credit card and goods are not shipped to country. According to the new agreements, this is going to change. What does it mean for Estonian traders? We are going to start our conference by talking about the new geo-blocking regulation, its benefits and pressure points.
With the market expansion, consumers need to be more observant and more aware of their responsibility. What is not known, it is not trusted, and not trusted, it is not even tried. Thus, trust becomes more important than ever. Unfortunately, negative factors like subscription traps and fake reviews are also part of the globalization. In many European countries these are well known problems and that is why, we are going to hear some interesting speeches about them.
Lately, more and more traders use influencers, Youtubers, bloggers to earn the trust of consumers. They have realised, that the best marketing is when other people who are known in your country, talk about you. During the conference we are going to address some of these issues, like how people understand content marketing, what is the difference between advertising and personal experience, does the state need to regulate new advertising channels and how.
Conference will be in Estonian and in English with simultaneous translation and is free of charge.